With great interest and lively participation, the information event "Using Social Media Smartly – Visible and Successful Online" took place on Tuesday, July 1, 2025, in the Rittersaal at Schlossplatz in Gifhorn. The event was organized by Landkreis Gifhorn Innovation & Service GmbH, which invited entrepreneurs from the district to gain practical insights into the world of social networks. The focus was on how companies can strategically use Instagram, LinkedIn & Co. to increase their visibility, attract new customers, and reach skilled professionals.
Falk-Martin Drescher from the Braunschweig agency Call The Dude provided valuable insights into current social media trends and explained how storytelling, community building, and influencer marketing can be used as key success factors. Particularly engaging were the many examples from the region, demonstrating how social media impacts the daily operations of businesses. Katharina Hoffmann, interim managing director of Landkreis Gifhorn Innovation & Service GmbH, emphasizes: “Social media is long more than just a communication channel. Our event showed how companies can increase their reach and achieve lasting success with the right content and strategies.”
The event not only offered many practical tips but also provided a platform for exchange and networking, through which Landkreis Gifhorn Innovation & Service GmbH actively promotes digital progress in the regional economy.
Bild: LK GF Innovation & Service GmbH